September 21, 2020

Allstate Insurance Company sponsors 2015 CONCACAF Gold Cup through insurance sector deal

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8e15bedd-477d-44f0-ae0f-45444b5ca0cfAgreement Names Allstate Insurance Company the Official Auto, Life, Home and Retirement Insurance Sponsor of Region’s Most Important International Soccer Competition

Miami (Wednesday, March 11, 2015) – The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and its commercial partnership agency, Traffic Sports, announced today that Allstate Insurance Company, a leading North American insurance provider, will sponsor this year’s edition of the CONCACAF Gold Cup.

“We are excited to welcome Allstate as an official sponsor of the CONCACAF Gold Cup,” said CONCACAF General Secretary Enrique Sanz. “Allstate has always been a great supporter of the sport in general and in the U.S. in particular, and we are pleased to announce their involvement in this year’s Gold Cup, to be played in 13 cities across the United States and, for the first time, in Canada as well.”

Allstate Insurance Company joins CONCACAF as first-time sponsor of the Gold Cup – the preeminent national team tournament of the North, Central America and Caribbean region. With the agreement, Allstate Insurance Company becomes the Official Auto, Life, Home and Retirement Insurance Sponsor of the competition.

“Allstate has been a protector of soccer for many years, and we are looking forward to extending our support as an official sponsor of the CONCACAF Gold Cup,” said Pam Hollander, Vice President of Marketing for Allstate Insurance Company. “The Gold Cup provides a significant opportunity to connect with soccer’s most passionate fans and reinforce Allstate’s commitment to keeping them in good hands.”

The company has a well-established history of supporting soccer events in North America, including backing for the U.S. and Mexican national teams and Major League Soccer, as well as grassroots football initiatives. The sponsorship of this year’s Gold Cup was negotiated by CONCACAF commercial partnership agency Traffic Sports.

“We look forward to a successful partnership with Allstate, a company that has invested in the sport and understands the role of CONCACAF and the exponential growth of soccer in the region,” said Aaron Davidson, President of Traffic Sports. “By establishing a relationship with Gold Cup, Allstate will be able to connect with the millions of passionate soccer fans that follow the most important national team tournament in the region.”

The 2015 CONCACAF Gold Cup will be played from July 7-26, involving 12 teams from the region. To date, 11 of the 12 participating national teams have qualified for this year’s tournament — in alphabetical order: Canada, Costa Rica, Cuba, El Salvador, Guatemala, Haiti, Jamaica, Mexico, Panama, Trinidad & Tobago and the United States. The final spot will be decided later this month, through a play-off between the fifth place finishers of the 2014 UNCAF Copa Centroamericana (Honduras) and the 2014 Caribbean Football Union Caribbean Cup (French Guiana).

The Gold Cup will take place in 13 cities across the United States and Canada. Boston, Charlotte, Chicago, Dallas, Houston, Kansas City, Los Angeles, Phoenix and Toronto will all host group stage double-headers. Atlanta, Baltimore, New York/New Jersey, and Philadelphia have been slated for knockout round matches, with the final schedule set to be announced on Thursday.

This year’s Confederation championship will provide half a ticket to the 2017 FIFA Confederations Cup. If other than 2013 Gold Cup champion United States, the 2015 winner would enter a playoff against the reigning champion U.S. for the right to participate in the FIFA international tournament.

Taking place every two years, the Gold Cup has established itself as the region’s most popular national team tournament, routinely drawing capacity crowds and millions of viewers across the region. The Gold Cup has been played 12 times since the inaugural edition in 1991, and is scheduled every two years.

About CONCACAF
CONCACAF — the Confederation of North, Central American and Caribbean Association Football — is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is comprised of 41 national associations, from Canada in the north to Guyana, Surinam and French Guiana in the south. Please visit www.concacaf.com for more information.

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2014, The Allstate Foundation, Allstate, its employees and agency owners gave $34 million to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.

About Traffic Sports
Traffic Sports, founded in Sao, Paulo, Brazil in 1980, is one of the leading sports groups in the world. Traffic’s global headquarters continue to be in Sao Paulo with regional offices in Miami (USA), Amsterdam (The Netherlands) and Lisbon (Portugal). Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas and today holds select exclusive commercial rights to the following premier properties in the region: Copa América, CONCACAF Gold Cup, Copa Libertadores, CONCACAF Champions League, CONCACAF World Cup Qualifiers, Copa do Brasil and the North American Soccer League (NASL). Traffic is also the exclusive FIFA Match Hospitality agency for the Brazil territory and owns the following soccer clubs: Estoril Praia (Portugal), the Carolina RailHawks (NASL), the Fort Lauderdale Strikers (NASL) and Desportivo Brasil. For more information, visit trafficsports.com.

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