From Adriaan Brits & The Sitetrail Team

With Google’s AI Overviews now answering search queries directly, websites are seeing up to 64% fewer clicks — even if they rank #1

No surprise then to see an expert freaking out in a Reddit post:

“We created 2000 new landing pages for our ecommerce store – saw 600K additional “impressions” in seach console. Only 1200 extra visitors. HOW? In my 15 year career I never saw something like this.”

I have two thoughts on this. To stay visible in AI-driven search, your PR strategy needs to evolve — fast.

1. Align PR With Your Entity Footprint

Google and AI engines now track entity authority — not just domain authority.
That means your PR must connect with Twitter, Reddit, LinkedIn, Quora, and other platformswhere your brand and team are mentioned. Structured, multi-channel visibility tells AI you’re real — and relevant. 

2. Get an Author Profile + Citations That Stick

We’ll set you up with a verified author profile on a Google News site, tied to your brand’s existing digital presence. (Get NEWSPASS now to activate this feature!)
Then, we’ll amplify it through other contributors who cite your company across trusted articles — the kind of editorial validation AI now prioritizes in search rankings.

Bottom Line:
If your PR doesn’t reflect how AI engines evaluate trust, you’ll be invisible in the next phase of search. Those who make work of decent cross-platform citations will see real results – at least until the AI engines find out that we figured out their gameplan 🙂