March 24, 2023

5 things you need to know about online retail merchandising

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Online retail merchandising can be one of the best ways to promote your products online. It can help you increase sales and build your brand in a fast and easy way. However, you need to know what to do and what not to do. Here are some things you need to keep in mind when promoting your products on the web.

Visual merchandising

Online Visual merchandising is an important aspect of online retail. With the right strategy, you can enhance your sales and boost customer loyalty.

Using visual merchandising, you can customize your site to appeal to each shopper. This includes product recommendations, site layout, and signage. You can also use merchandising strategies that increase your average order value.

To maximize the benefits of visual merchandising, you need to understand the role color plays in the buying process. Color is not only an effective way to draw attention, but it also communicates a message.

Using color can increase the amount of time a customer spends on your site. The color palette you choose should be suited to the style of your store. Your site should be easy to navigate and have a simple checkout process.

Online retailers should also consider optimizing their product listings. Optimizing product pages involves adding relevant key words and ensuring that products are searchable.

Omnichannel retail merchandising

Omnichannel retail merchandising is a strategy that is designed to provide a consistent brand experience to customers. This includes multiple digital touchpoints, from mobile applications to websites. It is also a good idea to integrate social media content with your omnichannel efforts.

Creating a unified omnichannel experience requires a robust technology foundation. Intel offers an ecosystem of products that support a multichannel strategy. These include developer toolkits, reference designs, security technologies, and networking technologies.

A centralized data hub is a great way to gain actionable insights from customer interaction. This information can be used to create targeted marketing campaigns, and better customer service. The Intel ecosystem provides a base on which to collect and analyze this data.

An omnichannel retail merchandising campaign may include the following: Online advertising, physical store merchandising, third party marketplaces, mobile, social, and offline. When considering which channels to utilize, a retailer should consider inventory control, customer satisfaction, and back-of-house operations.

Using social networks

If you’re an eCommerce marketer, you’re probably considering how to use social networks for online retail merchandising. As consumers increasingly turn to social media to interact with brands, it’s important for eCommerce stores to understand the power of this approach. Using social proof is crucial in driving a purchase, especially when a product isn’t in-person.

Social proof can be used in a variety of ways, such as showing a viewer how many other people have viewed your product, or that you’ve received many positive comments or likes. Social proof also helps drive a sense of urgency. For example, if a tweet or post has been viewed by a high number of users, it’s more likely to be re-tweeted and liked by others. That means you can take advantage of the popularity of your message by including extra details around your product, such as photos of customers wearing it.

Another method is to create content that’s story-driven. This can be a video or a series of editorial images in magazines. Merchandising is often a form of storytelling, which can help engage your audience and increase sales. A good example is the First Kiss ad campaign from womenswear retailer WREN Studio. By focusing on telling a story, the brand was able to share its message through a video with over 100 million views.

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