September 28, 2021

3 ways technology can improve your small business in 2021

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IMAGE: Unsplash

 Advancements in technology have hugely impacted all areas of life and this has revolutionized the way that businesses run. Regardless of the industry that your business is operating in, technology has improved our ways of working. Particularly for small businesses as technology has made it easier for companies to get off the ground. Here are three ways technology can improve your small business in 2021. 

1.  It Can Boost Productivity And Efficiency

Now more than ever have we become reliant on technology to help our businesses keep running. Due to the arrival of Covid-19, a lot of businesses are operating remotely and without things like Zoom, task management software, instant messengers and access to IT support small businesses never would have stood a chance in the pandemic. Small businesses have learned to harness technologies to improve their productivity and efficiency. Instead of waiting for someone to trail through all their emails, instant messaging services are a much quicker way of communicating. This saves time and increases the efficiency of working. 


More and more small businesses are using task management software to improve ways of working. For example, Trello is software that lets you organize tasks via lists and cards that you can customize and assign to one another. It helps manage projects and keeps everything in one place. As tasks can be assigned to individuals, this increases a sense of accountability in the workplace which increases productivity. 

2.  Technology Can Increase Your Business’ Security

Cyber Security is vital for businesses both small and large. A common mistake made by small business owners is that they assume an attack could never happen to them as they are not ‘significant enough to be a target. However, cyberattacks are a constant threat for small businesses as malware, data theft, and ransomware attacks all have the potential to ruin your company’s reputation or cause you to shut down. Thankfully, there are cybersecurity services like this that can help you prevent any attacks. Having an IT support team behind you can be the difference between a successful, secure business or one that goes bankrupt.

3.   It Improves Internal And External Communications


Technology has improved the way we communicate both internally in a business and externally to customers. Thanks to technology, we can now connect with our colleagues and employees at any given time from any location. This improves teamwork, flexibility and helps to foster stronger relationships between people. As for external communications, interactive websites, social media, online chat services have given customers a way to get in touch with businesses with ease. Long gone are the days where customers would have to call in between specific operating hours or have to wait on hold for hours on end.  Technology has given small businesses a channel to communicate with the external world with ease, and the importance of that is not to be underestimated. 


IMAGE: Unsplash

Advancements in technology have revolutionized the way that businesses work. They will continue to change and adapt as more technology is invented and developed. In the process, small business owners get the opportunity to evolve and deliver a better service to their target audience because of these technological developments.

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