April 11, 2021

3 essential elements to unify your marketing strategy

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Image: pixabay.com

Marketing is at the heart of any business, big or small, and integral to its success today. A unified marketing strategy is a marketing approach that utilizes all marketing channels, including web and social media channels, to get your brand’s message across to customers. The purpose of a unified marketing strategy is to give customers a consistent message about a company by leveraging both traditional and digital mediums. 

If you seek to increase your business’s revenue and build customer engagement and loyalty despite having a shoestring marketing budget, developing a unified marketing strategy can promote your brand’s products for little to no cost and boost brand awareness. 

Here are three essential components that can help seamlessly unify your marketing strategy and grow your brand.

The Right Channels

As the world continues to become increasingly digitalized, companies cannot afford to overlook the importance of digital media marketing. Having an online presence across different platforms ensures that brands remain visible to prospects and allows them to engage with their customers seamlessly. The three major marketing channels that must warrant the time of your brand are a well-designed website, social media accounts, and email marketing, regardless of your target audience. 

A good website has traditionally been the most crucial to capture the trust of potential customers. It enables a customer to find your business online and learn more about it. As mentioned at davidtaylordesign.com, you must ensure that your website is easily accessible on mobile phones and tablets, as more and more people want instant access to information without any hassle.  Closely related to a website are social media accounts, which allow customers to interact with your brand while enabling you to project your business to millions without any cost. 

Last but not least, email marketing is another vital tool that lets you quickly send your message and promotions to your current and potential customer base.

Consistent Look

With the advent of a wide array of new digital marketing channels in recent times, the integration of digital marketing channels has never been more difficult or more important for a business. 

One of the most essential aspects of creating a unified marketing strategy is to bring all marketing resources together and maintain a consistent way to communicate with customers, regardless of the channel through which information travels. 

You must create a cohesive customer experience irrespective of where the customer engages with your business, instead of providing them with mixed messages and different branding across channels. Whether a person is browsing your website or your social media page, everything must look like it is from the same brand.

Image: pixabay.com

Combining Data

Data-driven marketing is at the core of many successful businesses today. Collecting customer data helps brands gain a sharp understanding of their target audience. It is a valuable tool to create marketing content that aligns with customers’ expectations, behaviors, and demographics, to deliver the best possible experience and build long-term customer relationships. 

You must bring together data from all different marketing departments like those handling advertising, direct marketing, managing forums, or creating blogs and unify them to derive tangible insights and the most value out of it. This would also help avoid organizational silos. A unified marketing strategy is one that would link data from all media and marketing channels to gain an insight into customer needs and communication preferences.

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