The goal is to “shine a brighter light on the incredible and strong women within the YouTube community,” Danielle Tiedt, Chief Marketing Officer at YouTube, said in a blog post.

YouTube is asking creators across the globe to use the hashtag to share a video of a woman whose story moves and inspires them.

YouTube also curated a playlist featuring videos with inspiring women.

Check out the kick-off video — which features everyone from showrunner Issa Rae to Malala Yousafzai at web link below.

For more on this story and video go to: http://mashable.com/2017/03/07/youtube-international-womens-day-campaign-videos/?utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedburner&utm_medium=feed#_MQZiiBVAkqA