September 21, 2019

The Publisher speaks: What happened to the ‘Avon Calling’ girls?

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Joan Wilson

Do you remember the Avon girls? The TV and Radio Ads with a door chime and a lady’s voice saying, “Avon calling”?

They’re not calling anymore.

And last year I learnt that Avon has closed in Australia and New Zealand. This was after their Press Release that said:

“Today [Sept 21 2018] , Inc. (NYSE: AVP) today will host its 2018 Investor Day and introduce the Company’s new long-term strategy to “Open Up Avon” and return to growth.”

You can read the whole PR as part of an article we published today “Avon lady gets a digital makeover”.

A digital Avon calling lady? Whatever next? A robot Avon lady?

Ten years ago I published this poem about Avon aptly entitled “AVON CALLING” and Colin thought I should share it with you…….

“AVON CALLING”

By Joan Wilson

Avon calling,” says the lady

As she knocked upon the door

Avon calling,” I repeated

As I moved across the floor.

*

A pretty lady entered

Wearing quite a happy smile

And dressed so neat and tidy

So like the Avon style.

*

An Avon bag she carried

With orders big and small

Each order had a name attached

Which I was asked to call.

*

As the ladies took their orders

We nearly all took flight

For a great big spider jumped out the bag

And gave us all a fright.

*

Was this the Avon spider?

I really have my doubts

For when he ran across my desk

You could’ve heard my shouts.

*

For Avon doesn’t sell creepy crawly things

But very nice jewelery like bracelets and rings

They even sell stuffed teddy bears and tiny ornaments

Finger nail polish and quite a variety of scents.

*

So where in the world was this spider trying to get?

Did he ever dream that he’d live to regret,

Chancing a trip in the Avon lady’s bag?

That long leg spider sure ran into a snag.

** END

FOOTNOTE: I haven’t heard any good news about Avon and there won’t be any Avon Calling in 2019. So sad.
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