December 14, 2017

Starbucks Chinese gourmet

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Starbucks opened a super-sized gourmet location in — here’s what it looks like

By Kate Taylor From Business Insider

Starbucks has opened a stunning location in China that is 300 times bigger than the average coffee shop.

On Tuesday, Starbucks opened the 30,000-square-foot Starbucks Reserve Roastery Shanghai. The location has gourmet drinks — like nitrogen-infused teas — and an 88-foot-long, hand-crafted coffee bar.

Until now, Starbucks’ only open Roastery was in Seattle, Washington. The success of the , which opened in late 2014, demonstrated to Starbucks the potential for more upscale locations and provided a blueprint for the other Roasteries in the works around the world.

Here’s what it’s like to visit the , the most over-the-top Starbucks in the world.

Starbucks is calling the Shanghai Roastery “the largest, most beautiful Starbucks location in the world.”
Starbucks

It’s nearly twice as largest as the current largest Starbucks, the Roastery in Seattle.
Starbucks

The location has three coffee bars, brewing up beverages you can’t find anywhere else.
Starbucks

The longest bar is 88 feet long and handmade, making it the longest Starbucks coffee bar in the world.
Starbucks

The Roastery will serve more than 100 beverages, with a special focus on tea.
Starbucks

Beverages include teas infused with nitrogen and a drink produced by extracting flavor from individual tea leaves using steam.
Starbucks

Visitors can see coffee being roasted in a two-story, 40-ton cask.
Starbucks

In addition to beverages, the Roastery will also serve food made in-house.
Starbucks

Starbucks partnered with Italian bakery chain Princi in 2016, with plans to serve the food in Roastery locations and open more stand-alone Princis worldwide.
Starbucks

The Shanghai Roastery offers a window into the future of Starbucks.
Starbucks

The chain is aiming to use eye-popping, super-sized Roasteries to turn visiting Starbucks into an experience — not just an everyday occurrence.
Starbucks

Starbucks says it plans to open up to 30 Roasteries, with locations in Milan and New York slated to open in 2018, and in and Chicago in 2019.
Starbucks

It makes sense that the second Roastery would open in China. The country is crucial to Starbucks’ future.
Starbucks

Starbucks is opening a new store every 15 hours in China, with 3,000 stores across the country. There are more than 600 Starbucks locations in Shanghai alone.
Starbucks

For more on this story go to: http://www.businessinsider.com/starbucks-roastery-shanghai-china-tour-2017-12/#starbucks-is-calling-the-shanghai-roastery-the-largest-most-beautiful-starbucks-location-in-the-world-1

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