October 23, 2017

Most valuable car brands

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These are the 15 most valuable car brands in the world

By Graham Rapier From Business Insider

Every year, Interbrand puts together its list of the world’s most valuable brands.

To calculate a brand’s value, the agency combines a company’s financial forecast with its proprietary “role of brand” and “brand strength” calculations from its analysts across the globe.

Together, these calculations give each brand a value number, which can be used to compare it to all of the others on the list.

In some cases, a brand’s value is similar to its market cap (if the company is publicly traded). For others, the brand value might be wildly different than its market value. Tesla, for instance, has a brand value of $4.01 billion, according to Interbrand, but a market cap of $61 billion.

Jim Hoostal, head of Interbrand’s auto practice, says this is due to the firm’s “holistic” approach. He also said that many car brands are being forced to completely rethink their organizations as self-driving cars begin to take shape.

“The industry is looking at so much disruption from ride sharing and autonomous driving,” he told Business Insider. “Technology companies are now potential competitors, and these established car companies are really concerned about what the future holds.”

Making the list isn’t easy. To qualify, brands must make sales on at least three continents, including emerging markets, and a third of their revenue must come from outside its home country.

Together, these 15 automotive brands make up over $260 billion in brand value, according to Interbrand. Here are the 15 most highly valued car brands in 2017:

15. Tesla
Thomson Reuters
Brand value: $4.01 billion

Change from previous year: No change

Best selling model: Model S

14. Ferrari

Brand value: $4.79 billion

Change from previous year: New to the list this year

Top selling model: Ferrari 360

13. Mini
Mini
Brand value: $5.11 billion

Change from previous year: +3%

Top selling model: 4-door

12.
Harley Davidson enthusiasts ride through the Angus countryside, Scotland, July 12, 2014.REUTERS/Paul Hackett
Brand value: $5.67 billion

Change from previous year: +3%

Top selling model:

11. Land Rover
Jaguar Land Rover
Brand value: $6.10 billion

Change from previous year: +7%

Top selling model: Defender

10. Porsche
Blume, of Porsche AG, poses before the company’s annual news conference in Stuttgart, GermanyThomson Reuters
Brand value: $10.13 billion

Change from previous year: +6%

Top selling model: 911

9. Volkswagen
VW cars are loaded in a delivery tower at the plant of German carmaker Volkswagen in WolfsburgVolkswagen
Brand value: $11.52 billion

Change from previous year: +1%

Top selling model: Beetle

8. Nissan
Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, smiles before an interview during the 87th International Motor Show at Palexpo in GenevaNissan
Brand value: $11.53 billion

Change from previous year: +4%

Top selling model: Sentra

7. Audi
Audi
Brand value: $12.02 billion

Change from previous year: +2%

Top selling model: A4

6. Hyundai
REUTERS/ Jason Lee
Brand value: $13.19 billion

Change from previous year: +5%

Top selling model: Elantra

5. Ford
Ford.com
Brand value: $13.64 billion

Change from previous year: +5%

Top selling model: F-series trucks

4. Honda
Man walks past Honda Motor cars outside the company’s headquarters in TokyoHonda
Brand value: $22.70 billion

Change from previous year: +3%

Top selling model: Civic

3. BMW
BMW
Brand value: $41.62 billion

Change from previous year: No change

Top selling model: 3 series

2. Mercedes-Benz
Zetsche, CEO of Daimler AG, walks past Mercedes-AMG GT Concept car during the 87th International Motor Show at Palexpo in GenevaMercedes-Benz
Brand value: $47.83 billion

Change from previous year: +10%

Top selling model: C-class

1. Toyota
Toyota
Brand value:$50.29 billion
Change from previous year:-6%
Top selling model:Corolla
For more on this story go to:
http://www.businessinsider.com/15-most-valuable-car-brands-in-the-world-2017-9?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29/#15-tesla-1

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