The tourism industries of Jamaica and the Cayman Islands have agreed to sign a multi-destination marketing arrangement later this year. The plan is for the two Caribbean nations to improve their collaborative efforts and drive mutual traffic. The Cayman Islands also presented Jamaica’s Minister of Tourism with a plaque bearing the former’s coat of arms, as a gesture of goodwill.

The two countries share cultural similarities – while also both presenting opportunities for unique experiences – and it is thought that the discussed agreement will enable them to co-operatively boost these respective attractions. Cayman Airways will likely play a major role in facilitating enhanced connectivity between the nations, while cruise tourism is another aspect that, it is hoped, will be bolstered by the agreement.

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