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HSA raising awareness about breastfeeding

HSA_flyer-breastfeeding-week

HSA raising awareness about breastfeeding

The week, August 1 -7 2014, marks the 22nd annual World Breastfeeding Week (WBW) launched originally by the World Alliance for Breastfeeding Action (WABA).

This year’s World Breastfeeding Week (WBW) theme asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding. This comes as part of the United Nations Millennium Development Goals # 4 which speaks to reducing child mortality and # 5 improving maternal health.

Exclusive breastfeeding and adequate appropriate complementary feeding are key interventions for improving child survival, potentially reducing deaths among children under five by about 20%. Early and exclusive breastfeeding improves newborn care and reduces neonatal mortality, which contributes to the majority of infant deaths.

Breastfeeding has been shown repeatedly to be the single most effective way to prevent infant death; it plays a major role in children’s health and development, and significantly benefits the health of mothers.

The Cayman Islands Health Services Authority (HSA) will be observing WBW with an information booth located in the Atrium of the Cayman Islands Hospital August 1st, 4th-7th from 9:30am – 10:30am.

Simone Sheehan, HSA Dietician, is heading up this initiative along with the Women’s Health Centre and the Cayman Islands Breastfeeding Support Group.

“We will have HSA midwives and Public Health Nurses available at the booth to hand out information and to answer any questions about breastfeeding,” Ms Sheehan said. “This year’s theme is Breastfeeding: A Winning Goal for Life with the purpose of increasing awareness and the many benefits to breastfeeding.”

“When mothers are able, we encourage breastfeeding as the first option over formula, as there are many health benefits for both the mother and the baby,” Ms Sheehan said. “In addition to the health benefits, it also helps build a strong bond between mother and child.”

The Cayman Islands Breastfeeding Support Group is also a stakeholder in this initiative offering on-going support for breastfeeding mothers in the local community.

Annie Mae Roffey, a volunteer at the Breastfeeding Support Group, said she is looking forward to this year’s activities scheduled throughout the week. “In addition to the informational booth, we will be hosting a Breastfeeding Café social event which is open to the public and specifically mothers who are breastfeeding fathers and their babies,” Ms Roffey said.

The Breastfeeding Café will be held at the Family Resource Centre [located in the Cayman Compass Centre, Shedden Road] on Monday August 4th from 12 noon until 2pm.

“This is a great opportunity for breastfeeding mothers to get together and discuss their personal experiences and exchange ideas,” Ms Roffey said. “The Family Resource Centre also has a breastfeeding room with an electric pump available to mothers who may need a private place to feed or pump, which is convenient for working mothers who need some privacy during the workday.”

For more information about World Breastfeeding Week, visit www.hsa.ky or www.worldbreastfeedingweek.org

Related story

HSA World Breastfeeding Week Aug 1-7 2014

Breastfeeding pumpStarting Friday (1) the Cayman Islands Health Services Authority and the Breastfeeding Support Group will be celebrating World Breastfeeding Week (WBW).

You are invited and encouraged to stop at any of the below activities during WBW August 1- 7. See attached a flyer with further information.

World Breastfeeding Week | August 1 – 7 2014

Visit the information booth in the Cayman Islands Hospital Atrium to celebrate and learn more about Breastfeeding Awareness Week.

Monday 4th – Thursday 7th | 9:30am – 10:30am

HSA Midwives and Public Health Nurses will be providing information and answering your questions about breastfeeding.

For more information, visit www.worldbreastfeedingweek.org

There will also be a Breastfeeding Café, Monday August 4th, 12 – 2pm at the Family Resource Centre, Cayman Compass Centre, Shedden Road.

The Breastfeeding Support Group of the Cayman Islands is hosting a get-together for anyone interested in exchanging ideas and to share their breastfeeding experiences.

Refreshments will be provided as well as a private area to pump.

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