By Paul McGowan of PS Audio
I get a lot of SPAM in my inbox. Â When I go to unsubscribe I sometimes get a notice that my request will be processed in 24 to 48 hours. Â This implies there is some human being involved â€“ a clerk perhaps sitting behind a desk with a big inbox overflowing because of all the requests. Â This over worked employee is trying as hard as she can to get to my request but golly, it may take a couple of days.
Really? Â Of course thereâ€™s no employee and my request is handled in a few milliseconds by a computer who places me on yet another list of people who arenâ€™t interested in the one subject but how about if we try the next one? Â Maybe then Iâ€™ll be interested.
Does that hurt the credibility of the product or service I got the email from? Â Yes if I get another email from them and no if I donâ€™t â€“ and I probably wonâ€™t because the clever email marketer just used my unsubscribe request to move me from one list to another list so I donâ€™t point the blame at the original unsubscribed vendor. Â Itâ€™s what we call an endless loop in programming language.
The real problem I see is credibility and confidence in receiving any email at all â€“ which hurts the medium. Â There are certain emails I subscribe to and want to receive but I am ever so cautious as to which I sign up for â€“ in case I get locked into an endless loop again. Â Thatâ€™s a shame because thereâ€™s a lot of good content waiting to be read.
I donâ€™t have a solution, I am just whining.